The Product Configurator's visualization lets your customer see exactly what their personalization will look like on the product. So they know what the final product will look like with the personalization choices that they have made.
The Product Configurator clearly defines and enforces the rules for the customer during the personalization process. The makes the personalization process easier and improves the ease to finish the process.
Engaging with the Product Configurator is a fun and engaging experience. While configuringing a personalization, the customer is investing in your product and creating an attachment to the personalization.